Software

Social media archiving software.

Posts that are deleted, edited or made inaccessible should not disappear from your organisation’s memory: keep them on record with content, engagement and screenshots.

PlatformsX · Instagram · Facebook · YouTube
RecordContent + engagement + screenshot
OutputPeriodic reports

All software products

In brief

What is social media archiving software?

It is web-based software that stores an organisation’s posts from its official accounts, their likes and comments, and a screenshot of the post at that moment in a central archive. Even if a post is deleted or changed on the platform, the archived record remains in its original state, with a link from the record to the original post.

The problem

Why do you need a separate social media archive?

Posts can be deleted

A post that is deleted by mistake or removed when an administrator changes may leave no record in the organisation.

Account and platform risks

An account being closed or hijacked, or a change in platform policy, can make the past suddenly unreachable.

Engagement is lost

Even if a post is re-uploaded, the old likes and comments do not come back. The software records engagement as well.

No evidence when you need it

In a legal or administrative process, the question “what was posted that day?” can be answered with a screenshot.

Performance history is scattered

Post, like and view data spread over the years is not in one place and cannot be compared.

A complete record of every post

What was posted and how it was received

For every post entering the archive, the content, total number of likes, number of comments and a screenshot are stored; you can go from the record to the original post. When needed, the details of users who liked it and the comment text are also saved.

Post content and screenshot
Like and comment counts
Like and comment details (user information, comment text)
Link to the original post

Two people reviewing a document on a tablet

Reporting and comparison

Year, platform, type of engagement

The archive does not just store; it also answers questions: how much was posted on which platform, when engagement rose, and who engaged most often.

Post performance reports (periodic)
User reports: accounts that engaged
Proportional and numerical comparison by platform
Measurement based on follower, post, like, view and comment data

Search and filtering

Query the past

Within years of accumulated posts, a specific topic, campaign or date range can be found with an advanced search algorithm.

Filtering by year
Filtering by type of engagement
Advanced content-based search

Team reviewing documents at a meeting table

Infrastructure

Scope and how it works

Supported platforms

X (Twitter), Instagram, Facebook and YouTube. Requests for additional platforms are assessed separately.

Central archive

Posts from multiple accounts and units are collected in a single archive.

Reports and measurement

Periodic reports are produced from follower, post, like, view and comment data.

Access control

Who can access which record and report is determined by your organisation’s permission structure.

Setup

Deployment steps

Account inventory

The organisation’s official accounts, their owners and platforms are listed.

Scope decision

It is decided how far back the archiving will go and which engagement data will be kept.

Setting up connections

Accounts are registered in the system and the first archiving run is carried out.

Report templates

Weekly, monthly or annual reports are prepared according to the communications team’s needs.

Training and regular use

Communications, legal and management teams are trained on the search and report screens.

Use cases

Who is it for?

Public institutions and municipalities

Keeps official announcements and statements for the long term as a record of public communication.

Corporate communications and press offices

Tracks campaign and post performance with periodic reports.

Legal and compliance teams

Reaches the original record of a deleted or modified post through its screenshot.

Universities and cultural institutions

Preserves event announcements as part of institutional memory.

Points to note before deciding

Legal and data notes

A social media archive is a matter of both institutional memory and personal data processing. The questions below make planning easier.

Which accounts and platforms will be archived, and who administers the accounts?
If comments and the details of users who liked a post will also be stored, these are personal data: have the retention period and access permissions been defined?
If the archive is expected to be used in legal proceedings, the evidentiary value of the record should be assessed separately by a lawyer; the screenshot and the original link are records that support this assessment.
How many years back will be archived?
Who will receive the reports, and how often?
Is another archive solution needed for content outside the platforms (such as news on the corporate website)?

All our software products

Corporate archive storage room full of file boxes

FAQ

Frequently asked questions.

If a post is deleted from the platform, is it also deleted from the archive?

No. The archived record stays in the system with its screenshot and data. A post that has entered the archive remains unless it is separately deleted in line with your organisation’s retention decision.

Which platforms are supported?

X (Twitter), Instagram, Facebook and YouTube. If you have an account on another platform, the need for integration is assessed separately.

Are likes and comments also stored?

Yes. Like and comment counts, and when necessary the details of users who liked a post and the comment text, can be saved. Because these contain personal data, the retention period and access permissions should be defined from the start.

Can an archived record serve as evidence in legal proceedings?

The screenshot and the link to the original post support the record. The value of a record as evidence is at the court’s discretion; for important cases, we recommend obtaining a separate legal assessment.

What can be seen in the performance reports?

Follower, post, like, view and comment data is filtered by year and type of engagement; platforms are compared proportionally.

Can we also archive an account outside our organisation?

The system is designed for accounts managed by the organisation. Monitoring the accounts of third parties requires a separate legal assessment with regard to personal data and platform rules.

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